I make
complicated thingsfeel obvious.

Designing products, systems and experiences that feel intuitive, purposeful and human.

I've worked across fintech, consumer products, design systems and engagement, from fraud tooling used by bank risk teams to a second screen product for live cricket.

I care about clarity, thoughtful details and building products that people genuinely enjoy using, not just products that look good in presentations.

Astuti Srivastava

Product Designer | Mumbai

Experience Across

Risk & ComplianceEntertainment PlatformsMerchant ExperienceCMS & Internal ToolsRisk & ComplianceEntertainment PlatformsMerchant ExperienceCMS & Internal Tools

Consumer ProductsEngagement & LoyaltyFintechGrowth ExperiencesConsumer ProductsEngagement & LoyaltyFintechGrowth Experiences

Risk & ComplianceEntertainment PlatformsMerchant ExperienceCMS & Internal ToolsConsumer ProductsEngagement & LoyaltyFintechGrowth ExperiencesRisk & ComplianceEntertainment PlatformsMerchant ExperienceCMS & Internal ToolsConsumer ProductsEngagement & LoyaltyFintechGrowth Experiences

Selected work

A few things I’ve helped bring into the world.

Professional Work

Card holder app

Consumer · Fintech

A calmer way to live with credit: built around the moments people actually use their card, not the ones banks talk about.

Fraud Risk Management

enterprise · Fintech

A dashboard with which a bank's risk team can write and run a fraud rule without an engineering ticket.

WatchParty

engagement · entertainment

A shared, second-screen ritual for fans watching the same match from different living rooms.

Hype

engagement · entertainment

Live match anticipation, designed as a product service in its own right.

Independent Projects

Bein: Dialysis Care App

healthcare · product

Kuvera Redesign

fintech · investments

Locked

Coming Soon

service

Looking for more?

More experiments, student projects and things that didn't make the homepage, live on Behance.

View Behance

Journey so far

Pine Labs

Oct 2024 - Jul 2025 · Mumbai

User Experience Designer

Consumer fintech products across credit cards, forex cards and fraud risk management. Led design initiatives spanning both issuing and acquiring ecosystems.

Jio Platforms

Jul 2022 - Sep 2024 · Navi Mumbai

Product Designer

Designed engagement products for IPL, Bigg Boss and NBA. Contributed to Jio's design system, CMS platforms and large-scale gamification experiences.

Yellow Slice

May 2022 - Jun 2022 · Mumbai

Design Strategist

UX strategy, research and product design for clients including Airtel, Chaayos and Croma.

AXTechnosoft

Sep 2021 - Apr 2022 · Remote

UI/UX Designer

End-to-end product design across research, wireframing, prototyping and design systems.

L&K Saatchi and Saatchi

Feb 2021 - Jun 2021 · Mumbai

Intern → Associate Creative Director

Creative direction, styling and visual storytelling for brands including Nivea, Budweiser and Hero MotoCorp.

Symbiosis Institute of Design

2025 - 2027

Master's of Design (User Experience)

IIT Hyderabad

2024 - 2025

PG Certificate - Visual Design & User Experience

The New School

2022

Certificate - Fundamentals of UX